Creative Web & 3D — Three.js, React Three Fiber & WebGL 3D Product Configurator Development
Real-time 3Dthat sellsthe product
Interactive 3D that loads fast and responds instantly — product configurators where every material, colour and option updates in real time, and scroll-driven WebGL narratives that make a brand feel tangible.
(01) — Architecture overview
How it’s
engineered
01
React Three Fiber scene graph
Scenes composed declaratively with React Three Fiber and Drei, so 3D state lives alongside the rest of your React app and options map cleanly to product data.
02
Custom GLSL shaders & lighting rigs
Bespoke material shaders and baked or real-time lighting tuned per product, so finishes read correctly without heavy post-processing.
03
Asset pipeline & budgets
glTF models compressed with Draco/Meshopt, KTX2 textures and lazy-loaded scenes, with frame-time budgets checked on mid-range phones — not just a desktop GPU.
04
GSAP ScrollTrigger choreography
Camera moves, reveals and scroll-scrubbed timelines driven by GSAP, synchronised with the DOM so 3D and page content move as one.
(02) — Deliverables
What you
get
GSAP / Three.js / React Three Fiber / Drei / GLSL
- Real-time 3D product configurator
- Three.js / React Three Fiber / Drei scenes
- Custom GLSL material & post shaders
- Constrained camera controls & hotspots
- GSAP ScrollTrigger 3D storytelling
- glTF asset optimisation pipeline
(03) — Performance commitments
Fast is the baseline
- FPS
- 60fps
- Target frame rate on modern devices, with adaptive quality on low-end hardware
- LCP
- < 2.5s
- Page content paints before the 3D scene finishes streaming in
- Fallback
- 100%
- Every configurator ships a static, accessible fallback when WebGL is unavailable
(04) — Proof
Related case studies
03Real-time WebGL
3D Configurators
Real-time product configurators built on Three.js and React Three Fiber — custom lighting rigs, constrained camera controls and bespoke material shaders that respond instantly to every choice.
01Digital Revamp
TouchPoint
A full-scale digital revamp re-architected as a high-performance, interactive web platform — modular content, motion-led storytelling and a front end engineered for speed at every breakpoint.
(05) — Buyer FAQ
Good
questions
Will a 3D configurator slow my site down?
Not when it's engineered with budgets. Models are compressed, scenes load after the critical page content, and quality adapts to the device. The rest of the page stays fast while the 3D streams in.
What do you need from us to start?
Ideally CAD or existing 3D models of the product and a list of configurable options. If you don't have 3D assets yet, I can work with a 3D artist or advise on what to commission.
Can the configurator connect to our cart or pricing?
Yes. Selected options map to product variants or SKUs, so the configurator can push straight to a Shopify cart, a quote form or your own pricing API.
Does it work on mobile?
Yes — mobile is a first-class target. Touch controls, reduced texture sizes and frame-rate monitoring are built in from the start rather than patched in at the end.
Creative Web & 3D — let's talk