Corporate Platform — Haprow Corporate Platform — Laravel, PHP, MySQL & Core Web Vitals Case Study
Haprow,preciseand fast
A corporate digital platform with a bespoke UI system, considered micro-interactions and relentlessly optimised Core Web Vitals — brand precision without the performance tax.
(01) — The engineering brief
The
problem
Haprow wanted a corporate platform with brand precision — a bespoke UI system and considered micro-interactions — without paying for it in page speed.
- Role
- UI system engineering, micro-interactions, CWV optimisation
- Discipline
- Full-Stack Next.js & Laravel
(02) — System architecture
How it’s built
01
Laravel application
Server-rendered pages and a Laravel back end with content managed through admin tooling.
02
MySQL data model
A relational schema for pages, media and structured content, indexed for the queries the site runs.
03
Bespoke UI system
Reusable components and tokens so every page shares the same spacing, type and interaction patterns.
04
GSAP micro-interactions
Small, purposeful motion on hover, focus and scroll, loaded only where it's used.
(03) — Key technical challenges solved
Hard parts,
handled
Brand-heavy visuals threatened page speed.
Responsive images, preloaded fonts with fallback metrics and deferred scripts kept the critical rendering path short.
Interactions needed to feel premium but stay accessible.
Every micro-interaction has a keyboard and reduced-motion equivalent.
Content updates without developer involvement.
A custom admin built around the content model, so editors update structured fields rather than raw HTML.
(04) — Tech stack
The toolkit
- Laravel
- PHP
- MySQL
- GSAP
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